Market Share by Top Websites

1 Admotion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Admotion in all segments.

Websites Categories

1 Admotion has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 10 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Japan and 23 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Spain and 17 other countries.