Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Admotion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 11 other categories.

2 Admotion is leading in Law & Government, News & Media, Finance, Science & Education and 3 other categories.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 41 other countries.

2 Admotion is leading in Brazil, Argentina, Peru, Colombia and 3 other countries.