Market Share by Top Websites

1 Admotion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Admotion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 62 other categories.

2 Admotion is leading in People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 48 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 37 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Spain and 8 other countries.