Admotion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Software and 52 other categories.
Admotion is leading in People & Society, News & Media, Shopping, Arts & Entertainment and 44 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 23 other countries.
Admotion is leading in Brazil, Argentina, Colombia, Peru and 13 other countries.