Admotion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Software and 54 other categories.
Admotion is leading in News & Media, People & Society, Arts & Entertainment, Shopping and 39 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Russia and 22 other countries.
Admotion is leading in Brazil, Argentina, Colombia, Peru and 13 other countries.