Admotion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including Computer & Electronics, Software, Adult, Technology News and 60 other categories.
Admotion is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 52 other categories.
MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 27 other countries.
Admotion is leading in Brazil, Argentina, Portugal, Spain and 10 other countries.