Admotion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including Computer & Electronics, Software, Technology News, Adult and 60 other categories.
Admotion is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 48 other categories.
MSN Ads is leading in most countries, including United States, India, Australia, Canada and 21 other countries.
Admotion is leading in Brazil, Argentina, Colombia, Peru and 12 other countries.