Market Share by Top Websites

1 Admotion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Admotion in all segments.

Websites Categories

1 Admotion has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 86 other categories.

2 Open AdExchange is leading in Office Products, Auctions, Astronomy, Computer Hardware and one other category.

Geography

1 Admotion is leading in most countries, including Brazil, Argentina, United States, Colombia and 25 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 2 other countries.