Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnet is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Shopping and 42 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 32 other countries.

2 Adnet is leading in Viet Nam, Japan, Costa Rica, Greece and one other country.