Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnet is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Business & Industry, Tourism and 52 other categories.

2 Adnet is leading in Arts & Entertainment, Movies, Shopping, Career & Education and 12 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 47 other countries.

2 Adnet is leading in Viet Nam and Sao Tome And Principe.