Adnet is leading in Top 100K Sites and Top 1M Sites.
Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, People & Society and 39 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Software and 27 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 20 other countries.
Adnet is leading in Viet Nam, Japan, Russia, Malaysia and one other country.