Adnet is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, People & Society and 40 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Software and 26 other categories.
Kitara Media is leading in most countries, including United States, Canada, France, Russia and 22 other countries.
Adnet is leading in Viet Nam, Japan, Turkey and Slovakia.