Adnet is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, Shopping and 37 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 26 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 30 other countries.
Adnet is leading in Viet Nam, Costa Rica, Morocco and Poland.