Adnet is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 83 other categories.
Adnet is leading in Arts & Entertainment, News & Media, Movies, People & Society and 25 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 34 other countries.
Adnet is leading in Viet Nam, Sweden, Philippines, Malaysia and 2 other countries.