Adnet is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.
Adnet is leading in Arts & Entertainment, Movies, News & Media, People & Society and 26 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 29 other countries.
Adnet is leading in Viet Nam, Algeria, Romania and Saudi Arabia.