Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdTotal is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 105 other categories.

2 AdTotal is leading in Fashion & Modeling.


1 is leading in most countries, including India, Indonesia, United States, Mexico and 54 other countries.

2 AdTotal is leading in Poland, Ireland and Belgium.