Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 132 other categories.

2 is leading in People & Society, Movies, TV & Video, Sports and 23 other categories.


1 is leading in most countries, including Spain, India, Mexico, Argentina and 64 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 39 other countries.