Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 136 other categories.

2 is leading in People & Society, Movies, TV & Video, Sports and 18 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 50 other countries.

2 is leading in Mexico, Spain, India, Argentina and 25 other countries.