Market Share by Top Websites

1 is leading in Top 100K Sites and The Entire Web.

2 interclick is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 83 other categories.

2 interclick is leading in Universities & Colleges, Finance, Food & Drink, Restaurants & Delivery and 13 other categories.


1 is leading in most countries, including India, Spain, Mexico, Argentina and 40 other countries.

2 interclick is leading in United States, China, Korea Republic and South Africa.