Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 86 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 7 other categories.


1 is leading in most countries, including Mexico, Spain, India, Argentina and 49 other countries.

2 Kitara Media is leading in United States, Canada, Switzerland, Austria and 2 other countries.