Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 103 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Email, Airlines & Airports and 5 other categories.


1 is leading in most countries, including India, Indonesia, United States, Mexico and 46 other countries.

2 Kitara Media is leading in Netherlands, China, Sri Lanka, United Arab Emirates and 3 other countries.