Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 102 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Email, Fashion & Modeling and 5 other categories.


1 is leading in most countries, including India, Mexico, Indonesia, Argentina and 47 other countries.

2 Kitara Media is leading in United States, Netherlands, Poland, Switzerland and 6 other countries.