Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 73 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Finance and 54 other categories.


1 is leading in most countries, including India, Indonesia, Mexico, Argentina and 57 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Australia and 12 other countries.