Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 80 other categories.

2 MSN Ads is leading in Health, Food & Drink, Finance, Cooking & Recipes and 44 other categories.


1 is leading in most countries, including India, Indonesia, Mexico, Argentina and 57 other countries.

2 MSN Ads is leading in United States, Taiwan, Australia, Slovakia and 7 other countries.