Market Share by Top Websites

1 Adnium is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Adnium in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Food & Drink and 9 other categories.

2 Adnium is leading in Adult.

Geography

1 Adnium is leading in most countries, including United States, Germany, South Korea, France and 17 other countries.

2 SmartContext is leading in Poland, Austria and Pakistan.