Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnologies is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Computers Electronics & Technology, Arts & Entertainment and 12 other categories.

2 Adnologies is leading in Travel & Tourism, Business & Consumer Services, E-commerce & Shopping, Finance and one other category.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 27 other countries.

2 Adnologies is leading in Germany, Poland, Finland, Latvia and 4 other countries.