Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adnologies is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Adnologies has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Business & Consumer Services, E-commerce & Shopping and 9 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles and Hobbies & Leisure.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, France, Denmark and 12 other countries.

2 Adnologies is leading in Germany, Austria, Finland, Hungary and 6 other countries.