Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 77 other categories.

2 Adnologies is leading in Shopping, Clothing, Computer & Electronics, Home & Garden and 28 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 48 other countries.

2 Adnologies is leading in Poland, Germany, Russia, Turkey and 15 other countries.