Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 101 other categories.

2 Adnologies is leading in Consumer Electronics, Home & Garden, Cycling & Biking, Products & Shopping and 18 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 64 other countries.

2 Adnologies is leading in Poland, Russia, Germany, Turkey and 6 other countries.