Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Octopus has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Games, News & Media and 9 other categories.

2 Adnologies is leading in Travel & Tourism, Business & Consumer Services, E-commerce & Shopping, Home & Garden and 2 other categories.


1 Octopus is leading in most countries, including Japan, United States, China, Taiwan and 17 other countries.

2 Adnologies is leading in Germany, Poland, France, Austria and 8 other countries.