Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 58 other categories.

2 Adnologies is leading in Shopping, Internet & Telecom, Clothing, Computer & Electronics and 53 other categories.


1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, Denmark and 39 other countries.

2 Adnologies is leading in Russia, Germany, Poland, France and 14 other countries.