Market Share by Top Websites

1 Adobe Dynamic Tag Management is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, TagMan is clearly lagging behind, losing to Adobe Dynamic Tag Management in all segments.

Websites Categories

1 Adobe Dynamic Tag Management has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, Autos & Vehicles and 79 other categories.

2 TagMan is leading in Adult, People & Society, Relationships & Dating, Internet & Telecom and 70 other categories.


1 TagMan is leading in most countries, including United Kingdom, Serbia, Canada, France and 102 other countries.

2 Adobe Dynamic Tag Management is leading in United States, Germany, South Africa, Japan and 14 other countries.