Market Share by Top Websites

1 Adobe Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pardot is clearly lagging behind, losing to Adobe Marketing Cloud in all segments.

Websites Categories

1 Adobe Marketing Cloud has better usage coverage in more websites categories. Including Science & Education, Finance, Vehicles, Health and 14 other categories.

2 Pardot is leading in Computers Electronics & Technology, Business & Consumer Services, Jobs & Career, Heavy Industry & Engineering and 2 other categories.


1 Adobe Marketing Cloud is leading in most countries, including United States, United Kingdom, Germany, Canada and 126 other countries.

2 Pardot is leading in Japan, Israel, Nigeria, Georgia and 27 other countries.