Market Share by Top Websites

1 Adobe Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind Adobe Marketing Cloud in all market share segments.

Websites Categories

1 Adobe Marketing Cloud has better usage coverage in more websites categories. Including Science & Education, Finance, Vehicles, Health and 15 other categories.

2 Pardot is leading in Computers Electronics & Technology, Business & Consumer Services, Jobs & Career, Heavy Industry & Engineering and one other category.


1 Adobe Marketing Cloud is leading in most countries, including United States, United Kingdom, Germany, Canada and 122 other countries.

2 Pardot is leading in Japan, Israel, Nigeria, Sri Lanka and 25 other countries.