Market Share by Top Websites

1 Demdex is leading in Top 100K Sites.

2 Despite its recent growth, Adobe Media Optimizer is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 50 other categories.

2 Adobe Media Optimizer is leading in Music & Audio, Banking, Government, Fashion & Modeling and one other category.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Brazil, Japan and 8 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia, France, Mexico and 4 other countries.