Market Share by Top Websites

1 Demdex is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 52 other categories.

2 Adobe Media Optimizer is leading in Marketing & Advertising and Investing.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 20 other countries.

2 Adobe Media Optimizer is leading in France.