Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 143 other categories.

2 DoubleClick AdExchange is leading in Tourism, Pets & Animals, Home & Garden, Pets and 12 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 88 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands and Kazakhstan.