Adobe Media Optimizer
5,758 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

VS

DoubleClick AdExchange
2,062 websites

DoubleClick AdExchange is free to use

http://www.doubleclick.com

Google DoubleClick Ad Exchange is a service for managing multiple monetization sources of online display advertising inventory.

Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 100K Sites.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 12 other categories.

2 DoubleClick AdExchange is leading in News & Media, Science & Education, Reference Materials, Community & Society and 4 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Australia, Canada, United Kingdom and 46 other countries.

2 DoubleClick AdExchange is leading in France, Germany, India, Turkey and 44 other countries.