Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 147 other categories.

2 DoubleClick AdExchange is leading in Animation & Comics and Programming.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Canada, United Kingdom, Australia and 75 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Azerbaijan, Iraq and one other country.