Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adobe Media Optimizer is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 177 other categories.

2 Adobe Media Optimizer is leading in Sports, Newspapers, Football, Humor and 11 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, France and 105 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia, Malaysia, New Zealand and 14 other countries.