Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Travel, People & Society and 174 other categories.

2 Adobe Media Optimizer is leading in Car Buying, Automotive Industry, TV & Video, Football and 14 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Spain and 108 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia, Brazil, Malaysia and 14 other countries.