Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adobe Media Optimizer is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 178 other categories.

2 Adobe Media Optimizer is leading in TV & Video, Football, Humor, General Merchandise and 11 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, France and 110 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia, Brazil, Malaysia and 9 other countries.