Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, People & Society and 179 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, TV & Video and 17 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Germany, Spain, France and 109 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, Brazil and 17 other countries.