Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 130 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 35 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Brazil, France and 65 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Mexico, Malaysia and 26 other countries.