Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 133 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 34 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Brazil, France and 73 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Mexico, Poland and 20 other countries.