Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 15 other categories.

2 Adobe Media Optimizer is leading in Vehicles, Arts & Entertainment, News & Media, Reference Materials and one other category.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Canada and 87 other countries.

2 Adobe Media Optimizer is leading in Australia, Turkey, Malaysia, Pakistan and 12 other countries.