Adobe Media Optimizer
5,758 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

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Eyeota
31,546 websites

Eyeota offers both free and paid options

http://www.eyeota.com/

Eyeota helps publishers build and segment their audience data and then monetize it through the eyeota data marketplace

Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, Adult and 17 other categories.

2 Adobe Media Optimizer is leading in Vehicles, Finance and Heavy Industry & Engineering.

Geography

1 Eyeota is leading in most countries, including United States, China, Indonesia, Brazil and 151 other countries.

2 Adobe Media Optimizer is leading in Cayman Islands and Togo.