Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 126 other categories.

2 Improve Digital is leading in People & Society, News & Media, Marketing & Advertising, Games and 48 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Mexico and 89 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 34 other countries.