Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 120 other categories.

2 Improve Digital is leading in News & Media, People & Society, Marketing & Advertising, Soccer and 42 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 82 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 37 other countries.