Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 122 other categories.

2 Integral Ad Science is leading in News & Media, Computer & Electronics, Software, Technology News and 43 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 74 other countries.

2 Integral Ad Science is leading in Taiwan, Czech Republic, Belgium, Russia and 23 other countries.