Market Share by Top Websites

1 IVW is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 221 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 4 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 148 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia and Bermuda.