Adobe Media Optimizer
5,758 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

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IVW
4,201 websites

IVW is free to use

http://www.ivw.eu

IVW advertising pixel

Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 IVW is leading in Top 100K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Games, Adult, Reference Materials and 9 other categories.

2 Adobe Media Optimizer is leading in Vehicles, Arts & Entertainment, Sports, Finance and 7 other categories.

Geography

1 IVW is leading in most countries, including Germany, China, India, France and 62 other countries.

2 Adobe Media Optimizer is leading in United States, Australia, Canada, United Kingdom and 25 other countries.