Adobe Media Optimizer
5,758 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

VS

Platform161
808 websites

Platform161 is free to use

http://platform161.com/

Platform161 is the first Pan-European independent technology solution for the digital media industry with real time bidding. Optimized for Pan-Europe.

Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 19 other categories.

2 Platform161 is leading in Home & Garden.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Australia, Canada, United Kingdom and 63 other countries.

2 Platform161 is leading in Netherlands, Sweden, Bulgaria, Belgium and 10 other countries.