Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 130 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Celebrities & Entertainment News and 7 other categories.


1 Adobe Media Optimizer is leading in most countries, including United States, Canada, United Kingdom, Australia and 68 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 5 other countries.