Adobe Media Optimizer
5,758 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

VS

Yahoo Overture
1,768 websites

Yahoo Overture offers both free and paid options

http://www.admarketplace.com/

Yahoo! Search Marketing is a keyword-based Pay per click or Sponsored search Internet advertising service provided by Yahoo!

Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Overture is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 12 other categories.

2 Yahoo Overture is leading in News & Media, Science & Education, Gambling, Pets & Animals and 4 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Australia, Canada, United Kingdom and 57 other countries.

2 Yahoo Overture is leading in Japan, South Korea, Philippines, India and 32 other countries.