Market Share by Top Websites

1 Improvely is leading in Top 1M Sites and The Entire Web.

2 Adobe Target is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improvely has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Health, Community & Society and 12 other categories.

2 Adobe Target is leading in Finance, Travel & Tourism, Science & Education, Vehicles and 3 other categories.

Geography

1 Improvely is leading in most countries, including United States, United Kingdom, Canada, India and 68 other countries.

2 Adobe Target is leading in Japan, China, Switzerland, Taiwan and 20 other countries.