Market Share by Top Websites

1 Improvely is leading in Top 1M Sites and The Entire Web.

2 Adobe Target is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improvely has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Lifestyle and 16 other categories.

2 Adobe Target is leading in Finance, Travel & Tourism, Vehicles and Reference Materials.

Geography

1 Improvely is leading in most countries, including United States, United Kingdom, India, Canada and 78 other countries.

2 Adobe Target is leading in Japan, Switzerland, Sweden, Colombia and 11 other countries.