Market Share by Top Websites

1 Adobe Target is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeanPlum is clearly lagging behind, losing to Adobe Target in all segments.

Websites Categories

1 Adobe Target has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Travel & Tourism, Community & Society and 15 other categories.

2 LeanPlum is leading in Games, Home & Garden, Heavy Industry & Engineering, Gambling and one other category.


1 Adobe Target is leading in most countries, including United States, Japan, United Kingdom, Canada and 54 other countries.

2 LeanPlum is leading in Italy, Mexico, Turkey, Chile and 7 other countries.