Market Share by Top Websites

1 AdOcean is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to AdOcean in all segments.

Websites Categories

1 AdOcean has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Online Marketing, Arts & Entertainment and 91 other categories.

2 DoubleClick DART is leading in Adult, Religion & Spirituality, Health, Music & Audio and 86 other categories.


1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Taiwan and 50 other countries.

2 AdOcean is leading in Czech Republic, Poland, Bulgaria, Slovakia and 41 other countries.