Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adometry is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 19 other categories.

2 Adometry is leading in Travel & Tourism.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, United States and 44 other countries.

2 Adometry is leading in Germany, United Kingdom, China, Italy and 7 other countries.