Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adometry is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, People & Society, Career & Education, Shopping and 54 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 34 other categories.

Geography

1 Adometry is leading in most countries, including United States, Brazil, United Kingdom, Canada and 30 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey, France and 21 other countries.