Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adometry is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Finance and 54 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 40 other categories.

Geography

1 Adometry is leading in most countries, including United States, Brazil, United Kingdom, Spain and 25 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 17 other countries.