Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adometry is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Shopping and 67 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Arts & Entertainment and 56 other categories.

Geography

1 Adometry is leading in most countries, including Poland, Russia, United Kingdom, Brazil and 66 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 20 other countries.