Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adometry is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Travel & Tourism, News & Media, Jobs & Career, Finance and 11 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Hobbies & Leisure and Home & Garden.

Geography

1 Adometry is leading in most countries, including Germany, United States, United Kingdom, China and 16 other countries.

2 GroupM Server is leading in Poland, France, Denmark, Spain and 10 other countries.