Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adometry is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 118 other categories.

2 Adometry is leading in Car Buying, Universities & Colleges, Nutrition, Insurance and 11 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 51 other countries.

2 Adometry is leading in United States, Brazil, Canada, Japan and 22 other countries.