Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adometry is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 76 other categories.

2 Adometry is leading in Finance, Jobs & Employment, Health, Car Buying and 33 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 34 other countries.

2 Adometry is leading in United States, United Kingdom, Brazil, Canada and 32 other countries.