Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adometry is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 134 other categories.

2 Adometry is leading in Search Engine, Accommodation & Hotels, Banking, Recreation & Hobbies and 20 other categories.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 63 other countries.

2 Adometry is leading in Poland, United States, Russia, Japan and 35 other countries.