Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adometry is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 115 other categories.

2 Adometry is leading in Finance, Car Buying, Investing, Universities & Colleges and 21 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 54 other countries.

2 Adometry is leading in United States, Japan, Brazil, Canada and 14 other countries.