Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 19 other categories.

Geography

1 Adometry is leading in most countries, including Poland, United States, Russia, Brazil and 68 other countries.

2 Kitara Media is leading in Singapore, Argentina, Israel, Timor-leste and 15 other countries.