Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Finance and 58 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 26 other categories.


1 Adometry is leading in most countries, including United States, United Kingdom, Canada, Brazil and 37 other countries.

2 Kitara Media is leading in Argentina, Pakistan, Sri Lanka, France and 4 other countries.