Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 66 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 26 other categories.

Geography

1 Adometry is leading in most countries, including Poland, United States, Brazil, Australia and 40 other countries.

2 Kitara Media is leading in Argentina, Singapore, Timor-leste, Switzerland and 17 other countries.