Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adometry is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 9 other categories.

2 Adometry is leading in Computers Electronics & Technology, Travel & Tourism, News & Media, Jobs & Career and 3 other categories.


1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 33 other countries.

2 Adometry is leading in Germany, United Kingdom, China, Romania and 9 other countries.