Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, People & Society and 69 other categories.

2 Open AdExchange is leading in Newspapers, Visual Arts & Design, Performing Arts, Office Products and 6 other categories.

Geography

1 Adometry is leading in most countries, including United States, United Kingdom, Brazil, Canada and 50 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Austria and 2 other countries.