Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Career & Education and 71 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Astronomy and 7 other categories.

Geography

1 Adometry is leading in most countries, including United States, Brazil, United Kingdom, Spain and 39 other countries.

2 Open AdExchange is leading in Denmark, Malta, Greenland and Finland.