Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 82 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Visual Arts & Design, Computer Hardware and 4 other categories.

Geography

1 Adometry is leading in most countries, including Poland, United States, Brazil, Australia and 60 other countries.

2 Open AdExchange is leading in Denmark, Norway, Czech Republic, Faeroe Islands and 3 other countries.