Market Share by Top Websites

1 Adometry is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adometry in all segments.

Websites Categories

1 Adometry has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Career & Education and 69 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Office Products and 6 other categories.

Geography

1 Adometry is leading in most countries, including United States, Brazil, United Kingdom, Canada and 50 other countries.

2 Open AdExchange is leading in Denmark.