Market Share by Top Websites

1 Proper Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adometry is clearly lagging behind, losing to Proper Media in all segments.

Websites Categories

1 Proper Media has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Games and 15 other categories.

2 Adometry is leading in Travel & Tourism, Jobs & Career and Business & Consumer Services.


1 Proper Media is leading in most countries, including United States, United Kingdom, Finland, Slovakia and 50 other countries.

2 Adometry is leading in Germany, China, Romania, Japan and 10 other countries.