Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOn Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 66 other categories.

2 AdOn Network is leading in Computer & Electronics, Software, Games, Search Engine and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 43 other countries.

2 AdOn Network is leading in Russia, Egypt, Portugal, Jamaica and 2 other countries.