Market Share by Top Websites

2 In terms of market share, AdOn Network is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Food & Drink and 10 other categories.

2 AdOn Network is leading in Business & Consumer Services and Pets & Animals.

Geography

1 AdOn Network is leading in most countries, including United States, Australia, Brazil, Sri Lanka and one other country.

2 SmartContext is leading in Poland, Austria and Pakistan.