Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Movies and 51 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 43 other categories.


1 AdOnion is leading in most countries, including India, Germany, Indonesia, Poland and 19 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 11 other countries.