Market Share by Top Websites

1 Consumable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Consumable in all segments.

Websites Categories

1 Consumable has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, TV & Video, Sports and 24 other categories.

2 AdOnion is leading in People & Society, Computer & Electronics, Internet & Telecom, Movies and 21 other categories.


1 AdOnion is leading in most countries, including India, United Kingdom, Indonesia, Turkey and 27 other countries.

2 Consumable is leading in United States, Switzerland, Mexico, Jamaica and 5 other countries.