Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 62 other categories.

2 AdOnion is leading in Movies, Computer & Electronics, Music & Audio, Adult and 7 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 41 other countries.

2 AdOnion is leading in India, Indonesia, Cambodia, Cameroon and 6 other countries.