Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 53 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Business & Industry and 51 other categories.

Geography

1 AdOnion is leading in most countries, including India, United Kingdom, Canada, France and 49 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 19 other countries.