Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 58 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 26 other countries.

2 AdOnion is leading in India, Indonesia, Algeria, Croatia and 23 other countries.