Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Shopping, Games and 29 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Computer & Electronics and 18 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 22 other countries.

2 AdOnion is leading in India, United States, Turkey, Pakistan and 16 other countries.