Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Games, Shopping and 32 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 19 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 22 other countries.

2 AdOnion is leading in India, United States, Pakistan, Indonesia and 21 other countries.